Recommended books, April 2016


Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) is a guide through which you can, with a bit of work, self evidently figure out you value proposition.

A value proposition is a business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. –

Read it as: A physical book, electronic tools are provided on the website. Having the paperbook available for teamwork simplifies the explanation process during teamwork.


101 Design Methods: A Structured Approach for Driving Innovation in Your Organization a book about how to develop innovation. However I think the key element and use of the book is that it is an easy platform for learning to take action and accepting change.

The process of translating an idea or invention into a good or service that creates value or for which customers will pay. –

Read it as: A physical book, the book is invaluable as a reference tome and for inspiration.


The Virgin Way: How to Listen, Learn and Lead business how-to by Branson. However much of his advice are life advice as well as very sound coaching practices. He talks about people and how to get along with people. Well worth a read.

Read it as: Electronic or paper both work fine.


Change: Learn to Love It, Learn to Lead It on the inside of the cover is a quote from Sir Alex Ferguson

To be successful, you have to be able to adapt to change.

Anyone working in education should read this book. Anyone who wants an introduction and/or understanding of change and how to do it should read this book….just read the book. “Everyone” wants change, no one is willing to change. Well not true, some of us embrace change, if you want to too (or are curious…) read this book.

Read it as: Electronic or paper both work fine.



Published by Peter Fagerström


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